The Next Evolution of Fan Engagement: ONSIDE Moments
The emergence of Web3 has brought about new opportunities for sports properties, with non-fungible tokens (NFT) and digital collectibles being the next evolution in fan engagement.
Following the launch of the Alpha Masks, SPORTFIVE introduces the next phase of the ONSIDE NFT collection for the AFF Mitsubishi Electric Cup 2022 - ONSIDE 'Moments'.
Nelson Quek
Published on December 29th, 2022
In this Insight:
In Southeast Asia, the AFF Mitsubishi Electric Cup sees millions of ASEAN football fans fervently showing their support for their teams and their passion for the beautiful game every edition. For the 2022 edition held from 20 December 2022 to 16 January 2023, the newly launched digital collectible platform, ONSIDE, has been built for these fans to celebrate the teams and their game-changing moments off the pitch.
The recently-launched ONSIDE Alpha Masks, inspired by the nicknames of each national team, represent the unique and vibrant culture of each ASEAN nation and bring to life the distinct character of its fans. Following the launch of the Alpha Masks, the start of the AFF Mitsubishi Electric Cup 2022 tournament also signals the next drop of the ONSIDE NFT collection and another innovative way for the fans to show their support and take home a piece of ASEAN football history - the ONSIDE 'Moments'.
What are the ONSIDE Moments
The Onside Moments NFTs are unique, limited edition video highlights of the most iconic player and game highlights from the AFF Mitsubishi Electric Cup 2022. At the scheduled time of the "drops", fans will have the chance to purchase limited edition packs in which each pack contains a number of officially licensed Moments NFTs. Similar to the Alpha Masks, these Moments NFTs can also be traded on a peer-to-peer marketplace when available.
Fans can expect various AFF Mitsubishi Electric Cup 2022 match highlights content snippets in these Moments NFTs, such as a Game Changing moment from a team or player that changed the course of the match, a moment of magic or display of skills by an individual player who made it look effortless, or even any memorable event which sticks in the minds of the fans for years to come because of its uniqueness and the emotions it brings.
Key Moments from each match will be made into digital collectibles for fans to collect
The ONSIDE digital collectibles not only propel fans to become Web3 collaborators but it also brings fans closer to the game through 'utilities' that deliver rewards and real-world experiences like exclusive on-pitch access, access to post-game press conferences and digital games or rewards within the Animoca Brands ecosystem.
Built on the Polygon blockchain, the ONSIDE digital collectibles are brought to life using the MATIC token, a cryptocurrency and technology platform that was launched to connect and grow Ethereum-compatible projects and blockchains.
Blockchain is ideal for delivering that information because it provides immediate, shared and completely transparent information stored on an immutable (unchangeable) ledger that can be accessed only by permissioned network members. Members share a single view of truth and you can see the details of a transaction end to end giving you transparency.
Bringing a deeper level of experience through NFTs and rich digital experiences will allow football fans to get closer to the game than ever before and create a new way for them to express their passion."
Yat Siu, co-founder and executive chairman of Animoca Brands
From team Alpha Masks to the most exciting Moments from the games, fans can now purchase and own these AFF Mitsubishi Electric Cup digital collectibles as a mark of pride for their nations and teams.
Discover more about the ONSIDE project and how you can purchase the Alpha Masks and Moments digital collectibles at onside.affmitsubishielectriccup.com!
