.png)
Perimeter Advertising:
Build Your Brand In The EFL
Learn More
.png)
The Heart of English Football
The English Football League (EFL) is one of the most historic and widely followed football competitions in the world, with millions of fans tuning in each season across the UK and internationally.
Spanning the Sky Bet Championship, Sky Bet League One and Sky Bet League Two, the EFL brings together proud clubs, passionate supporters and emerging talent from every corner of the country, offering a uniquely authentic football experience across one compelling platform.
With unrivalled depth, heritage and community connection, the EFL delivers 10 months of non-stop drama, fierce competition and meaningful engagement, making it one of the most distinctive and powerful leagues in the global game.
.jpg)
Non-stop Football
Reaching and engaging fans across all age groups, the EFL delivers non-stop football action that resonates with supporters both in the UK and around the world.
Frequency:
Over 1,600 matches per season across the Sky Bet Championship, Sky Bet League One and Sky Bet League Two
Duration:
Full season coverage across the year (10 months)
Engaging key consumers:
A deeply embedded fanbase built on generations of loyalty, with millions of supporters attending matches and following clubs domestically and internationally
Multi-channel:
EFL clubs collectively engage millions of fans across digital, social and broadcast platforms, driving consistent, year-round interaction
.jpg)
WHY PERIMETER ADVERTISING?
LED boards consistently deliver 30% - 65% share of voice in a club partnership, making them the most effective asset to generate brand visibility.
Over 1,600 matches played across 10 months of the year.
Coverage translates across all devices and platforms: broadcast, social, mobile, online.
1 min of perimeter advertising compounds into 156 mins of on-screen visibility globally.
Position your brand within the game and alongside the world’s biggest teams, players and brands.
Tailor your animated messaging to your audience every week.
How It Works
Perimeter advertising uses strategically placed advertising boards (also known as LED boards) to convey key marketing messages within an event. These messages can be displayed in a number of ways, including: slogans, images, logos and graphics.
Perimeter advertising allows the target audience to consume the desired sport in-conjunction with the advertising message, without causing interruption.
This method maximises the consumer's user experience and ensures messages are being conveyed at peak engagement times, something which is often a challenge in contemporary marketing, such as TV-advertisements.
Nobody Gets You Closer
With more than 30 years experience in helping brands to access and utilise sports, SPORTFIVE is the largest exclusive rightsholder across available LED advertising space in UK football.
Partnering with over 100 European Football clubs, including 11 Premier League, 24 Sky Bet Championship teams, and 11 Sky Bet League One team, SPORTFIVE provide full service offering to brands in the EFL, including perimeter advertising, activations, talent management and campaign strategy and conceptualisation.
Enquire through the form below to discover exclusive brand offers - or reach out to our dedicated team of experts at [email protected] if you have any questions.
Please check your inbox and confirm your subscription to stay up to date on our fast-paced industry, with unmatched knowledge and expert opinions you can trust.
REQUEST A MEETING
Place your brand in the EFL - speak to our experts today!
Do you want to position your brand alongside some of the biggest names in sport? Sign up below to speak to our experts and find out how you can harness the power of sport to build your brand.
