Nesquik Launches New Campaign with Marc and Álex Márquez, Guided by SPORTFIVE

Working closely with Nestlé, SPORTFIVE led the recommendation, advisory and development process from identifying the right athlete profiles to helping deliver the campaign. The partnership brings together one of the world’s leading cocoa brands with two athletes who embody energy, attitude and resilience.

The campaign sees the Márquez brothers ‘jump’ onto a specially designed Nesquik tin to deliver a message of positivity, determination and good vibes, aligning perfectly with the brand’s philosophy and long-standing connection to iconic, youth-driven storytelling.

“We come from iconic campaigns and wanted to surprise again. The Márquez brothers are the perfect ambassadors for our brand: they have talent, charisma, and nothing and no one can stop them”, says Carla Giraldo, Brand Manager of Nesquik at Nestlé Spain.

Under the slogan “Don’t stress and step on the gas,” Nesquik encourages audiences to adopt a positive mindset when facing everyday challenges, the daily “cacaos” and to take on every curve with confidence and optimism. The campaign reinforces the brand’s concept “Cacao dissolved, cacao resolved,” linking it with the high-adrenaline world of motorcycling and the mindset of the Márquez brothers.

In the main campaign spot, Marc and Álex Márquez appear aboard two racing bikes, reflecting on the importance of staying calm, trusting oneself and pushing forward in the face of pressure. With an authentic tone and a strong dose of humour, the campaign connects with new generations and delivers an energising message: learn from every moment and keep “stepping on the gas.”

SPORTFIVE supported Nestlé throughout the full journey, advising on talent selection and helping shape and execute a fully integrated 360° campaign that brings the collaboration to life across channels. The campaign will roll out across digital and social channels, audiovisual formats and outdoor advertising, supported by point-of-sale activations nationwide. The collaboration is also supported by a limited-edition Nesquik tin, featuring the brand’s iconic mascot Quicky alongside Marc and Álex Márquez. Designed as a collectible item, the tin is aimed at both motorcycling fans and long-time Nesquik consumers.

Commenting on the partnership, Sergi Vieta, Managing Director Sales at SPORTFIVE, said: “This campaign reflects the strength of our ongoing partnership with Nestlé in Iberia. Building on the success of last year’s collaboration with Lamine Yamal, we worked closely with the brand to recommend, advise and guide the full process, from talent selection to campaign development and delivery. We helped shape a 360° concept that authentically connects Nesquik’s brand DNA with the mindset and energy of Marc and Álex Márquez.”