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Published on July 17th, 2025

Location: France

Courtepaille, new official supporter of the French Handball Federation

Paris, 17 July 2025 - The French Handball Federation (FFHandball) and Courtepaille, France's leading restaurant brand, are pleased to announce a significant 4-year partnership starting on 1 July 2025. Courtepaille will support the French men's and women's teams. This strategic partnership has been made possible thanks to the support of the international marketing agency SPORTFIVE.

An alliance built on shared values 

This partnership embodies a natural convergence between two committed worlds, based on strong values: proximity, local roots and accessibility. At a time when French handball continues to shine in France and abroad, Courtepaille is joining forces with the French teams to support a popular sport that puts the team at the heart of the game. 

With over 600,000 licensed players in France across 2,300 clubs nationwide, handball is a major sport in the country. The women’s team continues to deliver top-level performances and embodies the excellence of a generation that is both talented and inspiring, while the men’s team is currently the most decorated in the history of team sports worldwide.

The respect and team spirit inherent to handball complement the family values that bring together all generations, from BabyHand to seniors and veterans, a unifying spirit proudly embraced by the Courtepaille brand.

This partnership between the FFHandball and Courtepaille is a perfect example of what SPORTFIVE strives to build: genuine partnerships that are rooted in the regions and are meaningful.


Benjamin DEBLICKER, SVP Sales SPORTFIVE France

Courtepaille joins forces with the FFHandball, a federation with a legendary track record. 

Courtepaille's ambition is to regain its legendary status. To achieve this, this partnership with FFHandball, a world sporting legend, will enhance the brand's national image and extend its reach locally, where links will be created between the Courtepaille establishments and the clubs. Special offers for handball licence-holders will be rolled out, and partnerships with clubs and highlights in restaurants will promote the shared values of the brand and handball. 

This partnership illustrates the dynamic renewal of Courtepaille, which has launched a number of bold initiatives since its takeover by the Baudaire Group: a new menu, redesigned décor, culinary collaborations with Grégory Cuilleron, etc. And now, a strong commitment alongside an emblematic sports federation. 

Philippe BANA, President of the French Handball Federation: "We are delighted to be working with the FFHandball and Courtepaille, an emblematic brand that shares our values of proximity, conviviality and local roots. This partnership aims to strengthen the links between handball and local players, by creating concrete links between clubs and Courtepaille restaurants. It's a great opportunity to promote our sport in local areas, by supporting the clubs, volunteers and local dynamics that keep handball alive on a daily basis. 

Alexandre BAUDAIRE, Managing Director of the Baudaire Group: "This partnership with the FFHandball is a source of great pride for our company. Courtepaille is a company with heart, rooted in the local area, where the pleasure of being together takes on its full meaning. It's only natural that we wanted to support the French teams in their sporting adventures, sharing with them our passion for teamwork and our desire to bring people together". 

Benjamin DEBLICKER, SVP Sales SPORTFIVE France: "This partnership between the FFHandball and Courtepaille is a perfect example of what SPORTFIVE strives to build: genuine partnerships that are rooted in the regions and are meaningful. By bringing together an emblematic federation and a popular brand that is close to the French people, we are creating a lasting bond". 

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

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