Seafrigo Group Becomes Principal Partner of Le Havre Athletic Club.

Founded in Le Havre more than 40 years ago by Éric Barbé, Seafrigo is deeply rooted in its home region. Since then, the Group has expanded internationally and now holds a global presence, with offices and infrastructure across all five continents.

This partnership brings together two well-known and respected organizations from the Le Havre area and will be officially launched this Saturday during the Ligue 1 McDonald's match between HAC and Stade Brestois (September 5, 8:45 p.m.).

Beyond Seafrigo's presence on the team's jerseys, the partnership will include numerous communication initiatives and activation programs designed to enhance the brand's visibility among the Group's clients, partners, and employees.

Jean-Michel Roussier, President of HAC : “Seafrigo's return alongside HAC, symbolized by its presence on our jerseys, represents a strong milestone for our club. We share common ambitions: a deep commitment to our region, shared values, and mutual synergies. We are therefore delighted that Seafrigo is joining us and becoming our principal partner once again!”

Éric Barbé, Chairman and Founder of Seafrigo Group : “We are particularly proud to renew our relationship with Le Havre Athletic Club and to become HAC's principal partner. For Seafrigo, this partnership has special significance: we share with the club a common history, a common territory, and a deep attachment to Le Havre.

For more than 40 years, Seafrigo has been built in Le Havre before expanding internationally to become a global food logistics leader. Despite our international footprint, our roots in Le Havre remain at the heart of our identity and our growth strategy.

Our return alongside HAC reflects a strong commitment: to support an iconic club from our region, contribute to its development, and promote values that are essential to us, including commitment, entrepreneurship, solidarity, and the passing on of knowledge and experience.

Seeing the Seafrigo name on HAC's jersey today is a powerful symbol. It is a great source of pride for me and for all our employees, many of whom have a strong connection to the Le Havre area. We are delighted to renew our partnership with HAC and to stand alongside the club. We share the same ambition to grow our respective projects and contribute to the visibility and influence of Le Havre.”

Xavier Odonne, Managing Director at SPORTFIVE : “We are very pleased to have helped bring Seafrigo and Le Havre AC together. At SPORTFIVE, our role is precisely to identify this type of connection between a club and a brand and transform it into a concrete and meaningful partnership.”