CMC Markets Announces Multi-Year Principal Partnership with Everton FC

The partnership sees CMC Markets (“CMC”), a FTSE 250 company and global multi-asset financial services firm, deliver major investment to one of the Premier League’s most historic clubs. 

As Principal Partner, CMC will become the front-of-shirt sponsor for Everton’s Men's, Women's and Under-21 teams across home, away and third kits. 

CMC branding will also feature across Hill Dickinson Stadium, Goodison Park and Finch Farm, alongside club matchday and digital channels, and supporter-facing experiences throughout the duration of the partnership.

The partnership represents a significant milestone in CMC’s continued evolution beyond its trading heritage to a global financial services firm, serving long-term investors, active traders and institutional clients across investing, trading and wealth solutions. It reflects CMC's strategy to broaden awareness of its wider financial services offering through one of the world's most followed sports.

CMC will work with Everton to support community-focused financial literacy programmes, collaborating with Everton in the Community and The People's Learning Trust to provide education, resources and practical learning opportunities across the Liverpool City Region.

The decision to partner with Everton is rooted in shared values and identity. As one of English football's most historic clubs, Everton combines a proud heritage with a clear vision for the future. The move to Hill Dickinson Stadium marks the beginning of a new era for the Club, reflecting the long-term ambition and progress that closely aligns with CMC's own evolution as a business.

The partnership will be brought to life through CMC's "For the Passion" platform, celebrating the role that passion, confidence and long-term belief play in helping people build successful futures, whether in football or financial services.

Lee Goldwater, Managing Director, SPORTFIVE UK, said: “We are incredibly proud to have supported CMC Markets on the development of this new strategic partnership.

“As the Principal Partner of Everton FC, a club steeped in history and competing in one of the most visible sports leagues on the planet, CMC Markets will have the opportunity to connect with fans around the world to deliver meaningful activations, and showcase its market-leading investment products.”

"We look forward to seeing this partnership come to life over the coming seasons.”

Lord Peter Cruddas, Founder and Chief Executive Officer of CMC Markets, said: “Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading.

“We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence.

“Everton is a great club, with a proud history and deep connections to its community.

“We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”

Andrew Middleton, Everton’s President of Business Operations, commented: "We are delighted to welcome CMC Markets as Everton’s Main Partner.

“CMC Markets is a respected, ambitious and forward-thinking global brand that understands the loyalty, identity and passion at the heart of football. We are pleased to be working with a partner that recognises the strength of Everton’s international reach and the opportunity to connect with Evertonians as the Club continues exciting new chapters at Hill Dickinson Stadium and Goodison Park.

“This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.

“We are also excited by the opportunities this creates to deliver engaging activations and experiences for Evertonians across matchdays, digital platforms and supporter-facing moments.”