Doing business in Switzerland is built on a foundation of stability, trust, and long-term vision. The so-called “Swiss Made” trust bonus opens doors globally and increases brand awareness beyond national borders.
Sports sponsorship is a particularly effective investment:
Fairness, performance, and inspiration are core values in sport - and they align seamlessly with the principles that define Swiss business. This makes sport an ideal platform for global growth: investing in sport is a strategic move that reinforces brand identity, builds emotional connections, and expands reach to new audiences.
STRONG BRANDS - STRONG VALUES
Swiss brands enjoy global recognition for their unique blend of tradition, innovation and local roots. Values such as high-quality, environmental responsibility and digital advancement are part of their identity. Beyond technological excellence, their true strength lies in building long-term trust and cultivating robust international networks. As such, they serve as role models for sustainable and forward-looking business practices.
Sport provides the perfect stage to effectively showcase these values and reach the right target audiences.
BRING SWISS VALUES TO LIFE - THROUGH HOSPITALITY IN SPORT
Switzerland has always stood as a symbol of hospitality and exclusive experiences. Sports in general - and major international sporting events in particular - offer the perfect stage for Swiss brands to showcase their values in a powerful way. Premium hospitality areas, tailored guest services and top-tier culinary offerings make these values real for customers. The combination of emotional sports moments and a first-class hospitality experience creates closeness with international audiences, builds trust and strengthens long-term partnerships.
I am thrilled to be fully committed to serving the Swiss market and collaborating with local brands to develop innovative sports partnerships, activations and hospitality experiences - supported by SPORTFIVE’s strong portfolio and global network.
Shelby Mull, Director Premium Partnerships International
CRAFTING YOUR BRAND
We pursue the goal of attracting strong brands for impactful engagements in sport and entertainment.
We translate Swiss values into authentic brand experiences.
We build lasting relationships that grow with your brand.
We work with the top talent and rights holders across the sporting world. Our expertise and experience allows us to make the most of every partnership.
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Speak to our experts
Would you like to learn more about sponsorship and activation opportunities for your brand? Leave us a message below and our local Swiss contact, Shelby Mull, will be in touch.
