Published on November 8th, 2024
Location: Germany
Together until 2030: German Handball Federation and SPORTFIVE extend partnership
The German Handball Federation (DHB) and the international sports marketing agency SPORTFIVE have extended their cooperation until 2030. SPORTFIVE has been exclusively responsible for the marketing and media rights of the DHB's men's and women's national teams since 2008. The cooperation covers a broad spectrum of sponsorship opportunities - from jersey advertising and LED boards to digital campaigns.
With around 24 million people interested in handball and the DHB men winning the silver medal at the 2024 Olympic Games in Paris, the enthusiasm for the most popular indoor sport in Germany remains huge. Further sporting highlights are on the horizon in the coming years: From 2025 to 2029, Germany will host three Handball World Championships, including the Women's World Championship in 2025 together with the Netherlands and the Men's World Championship in 2027. There will also be a third Handball World Championship in Germany in 2029, as the junior partner of hosts France. As the largest national handball association in the world with more than 760,000 members and 22,000 teams, the DHB is playing a decisive role in shaping the future of the sport.
SPORTFIVE and the DHB work as well-established partners on an equal level. I appreciate the professional sales structures and the open nature of our cooperation. That suits our sport of handball.
Mark Schober, CEO of the DHB
Mark Schober, CEO of the DHB, explains: ‘We have a long-standing, trusting and progressive partnership with SPORTFIVE. We have put our contract on a new footing and are both focussing on the further development of handball. SPORTFIVE and the DHB work as well-established partners on an equal footing. I appreciate the professional sales structures and the open nature of our co-operation. That suits our sport of handball.’
Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, added: ‘We look forward to continuing our long-standing collaboration with the German Handball Federation in the coming years and would like to thank them for their trust. Internationally, the DHB has established itself as one of the most sought-after organisers of the top handball tournaments. We are proud to support the DHB as a partner in such exciting times and to further expand the marketing of the national handball teams.’
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Kristin Podewils
Senior Manager Marketing Communications
kristin.podewils@sportfive.com
